About Us

Our Story


Welcome to Blue Bird, a Bengaluru-based startup dedicated to revolutionizing the world of toys, games, and home décor with a unique blend of Indian culture and sustainability. Founded by Rashmi Sudarshan and Vijay Bharadwaj, two passionate artists and designers with over fifteen years of experience in teaching architecture and design, Blue Bird aims to create products that are not only fun and engaging but also socially and environmentally responsible.


Our Mission


At Blue Bird, our commitment is to deliver high-quality products that are designed and manufactured in India. We focus on four main pillars: appearance, functionality, material, and packaging. Our mission is to reduce screen time for children and promote activities that foster physical and mental well-being. We believe that by engaging children and families in creative and interactive play, we can help combat the negative effects of excessive screen time, such as stress and social isolation.


Our Products


Learning by Doing: We emphasize the importance of hands-on learning with our range of products, which includes boardless board games, constructional puzzle games, and DIY kits. Our toys are designed to engage children and adults alike, encouraging family interaction and creativity.


Art and Craft: Our art and craft products, such as 'Pot Painting' and 'Micro Gardening,' are designed to make parenthood simpler and more engaging. These activities promote creativity, relaxation, and social bonding, making them perfect for all ages.


Board Games: Blue Bird has introduced innovative concepts in board games. Our game 'Ranatanthra' allows players to create their own board patterns, based on ancient Indian strategic conflicts. 'Bermuda Triangle/Sheep & the Wolf' is a 2-in-1 game inspired by traditional Indian games, and 'Puzzz' is a constructional puzzle game that stimulates creativity and visuospatial skills.


Handwork and Sustainability: We take pride in our emphasis on handwork and collaboration with local artisans. Our home décor products are handcrafted from natural materials such as river stones, cloth, clay, wood, and paper, ensuring that our products are both eco-friendly and safe. By choosing Blue Bird, you are supporting a brand that prioritizes the safety and well-being of your family and the environment.


Why Choose Blue Bird?


  • Quality and Safety: All our products are meticulously designed and crafted to ensure the highest standards of quality and safety.
  • Cultural Relevance: We incorporate Indian themes and traditions into our designs, providing children and families with a rich and meaningful play experience.
  • Sustainability: We are committed to using organic and sustainable materials, avoiding plastics, and promoting eco-friendly practices.
  • Community Engagement: By partnering with local artisans, we support community livelihoods and preserve traditional craftsmanship.

Join Us in Our Journey


At Blue Bird, we believe in the power of play to bring families together, stimulate creativity, and foster a healthier, more balanced lifestyle. We invite you to join us in our mission to create a world where playtime is not just fun, but also enriching and sustainable.


Thank you for choosing Blue Bird. Together, let's create a brighter future for our children and our planet.