About Us
Our Story
Welcome to Blue Bird, a Bengaluru-based start-up dedicated to revolutionizing the world of toys and games with a unique blend of Indian culture and sustainability. Founded by Rashmi Sudarshan and Vijay Bharadwaj , two passionate artists and designers with over fifteen years of experience in teaching architecture and design, Blue Bird aims to create products that are not only fun and engaging but also socially and environmentally responsible.
Our Purpose
At Blue Bird, we craft joyful experiences that go far beyond play. Rooted in Indian design and philosophy, our toys and games are thoughtfully created to enrich everyday life—for children, teens, adults, and elders alike. We believe play is a lifelong invitation to connect, reflect, and grow.
Our mission is to reduce screen dependency and rekindle the art of togetherness through tactile, imaginative, and inclusive play. Every product is proudly designed and manufactured in India, with a deep commitment to four pillars: appearance, functionality, material integrity, and mindful packaging.
We celebrate originality—offering games and toys built on new ideas, copyrighted designs, and culturally resonant storytelling. Whether it's a quick burst of fun or a slow, soulful evening with loved ones, our creations foster bonding, spark curiosity, and support mental and physical well-being.
Blue Bird is more than a brand. It’s a lifestyle of joyful connection, creative expression, and intentional living—one game at a time.
Our Products
Learning by Doing: We emphasize the importance of hands-on learning with our range of products, which includes board less board games, constructional puzzle games, and DIY kits. Our toys are designed to engage children and adults alike, encouraging family interaction and creativity.
Art and Craft: Our art and craft products, such as 'Pot Painting' and 'Micro Gardening,' are designed to make parenthood simpler and more engaging. These activities promote creativity, relaxation, and social bonding, making them perfect for all ages.
Board Games: Blue Bird has introduced innovative concepts in board games. Our game 'Ranatanthra' allows players to create their own board patterns, based on ancient Indian strategic conflicts. 'Bermuda Triangle/Sheep & the Wolf' is a 2-in-1 game inspired by traditional Indian games, and 'Puzzz' is a constructional puzzle game that stimulates creativity and visuospatial skills.
Handwork and Sustainability: We take pride in our emphasis on handwork and collaboration with local artisans. Our products are handcrafted from natural materials such as river stones, cloth, clay, wood, and paper, ensuring that our products are both eco-friendly and safe. By choosing Blue Bird, you are supporting a brand that prioritizes the safety and well-being of your family and the environment.
Why Choose Blue Bird?
- Quality and Safety: All our products are meticulously designed and crafted to ensure the highest standards of quality and safety.
- Cultural Relevance: We incorporate Indian themes and traditions into our designs, providing children and families with a rich and meaningful play experience.
- Sustainability: We are committed to using organic and sustainable materials, avoiding plastics, and promoting eco-friendly practices.
- Community Engagement: By partnering with local artisans, we support community livelihoods and preserve traditional craftsmanship.
Join Us in Our Journey
At Blue Bird, we believe in the power of play to bring families together, stimulate creativity, and foster a healthier, more balanced lifestyle. We invite you to join us in our mission to create a world where playtime is not just fun, but also enriching and sustainable.
Thank you for choosing Blue Bird. Together, let's create a brighter future for our children and our planet.
